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Influencers, storytelling and how brands build an identity that sticks

Celebrity influencers can get upwards of $100k for a single post promoting a brand, but, more and more, consumers see past these endorsements. Kindra Hall, brand consultant, president of Steller Collective, and author of the new book: "Stories that Stick," joins Yahoo Finance to discuss how storytelling can help brands stand out among the changing influencer-driven landscape.