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Interest in Lululemon’s sneaker line fades, Google searches show

In this article:
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  • GOOG
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  • LULU

Yahoo Finance Live's Brian Sozzi breaks down the chart of the day.

Video Transcript

BRIAN SOZZI: All right, we have a chart of the day for you today. One I know Brat is very excited about. Lululemon launched its first ever sneaker line in March called the Blissfeel. Judging by Google search interest, consumers have responded with a collective yawn at Lululemon's attempt to take on Nike, Under Armor, and Adidas. You can see on that nifty chart from Jefferies that search interest for Blissfeel has not only been really low and has continued to drop since the product's launch.

And I guess I can't say I'm surprised because you walk into these stores, you can't necessarily find the product. There hasn't been a lot of marketing. And I'll double down on my call, I think the shoes look ugly.

- It's a walk, don't run scenario right now for Lululemon's footwear. And it's something that they've said before on their earnings calls. They've alluded to it. They've said, "We're not going to pay to fly in footwear." Especially given some of the global supply chain constraints that they've been monitoring within their own entry and entry point into the broader footwear category.

That I would argue on even the reseller upper end of the side, and even on the performance category, they're seeing a little bit of the slowdown because of the consumer discretionary dollars that might be drying up even among some of the most popular footwear out there. So where does that leave this entrance into the market for Lululemon?

BRIAN SOZZI: So to be clear, you haven't seen any of these Lululemon sneakers yet on StockX?

- No, I have not.

BRIAN SOZZI: Of course.

- I guarantee you that.

BRIAN SOZZI: I guarantee you that too,

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