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JAB Invests in Trade online coffee retailer

Peet's, Stumptown, Keurig Green Mountain and now Trade. Another coffee move for JAB Holding, the company that scooped up Panera Bread for $7.5 billion in 2017 is expanding its reach in the $45 billion dollar coffee industry- with a major investment in online coffee retailer Trade. This time in the direct-to-consumer online segment.