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Jet Blue: First they offered free checked bags, and now this...


Jet Blue is offering premium service for the first time ever. They're calling it "Mint," and the option will be available on transcontinental flights from New York to Los Angeles beginning June 15, and New York to San Francisco in October. Although it's a departure from their egalitarian ethos, the price is still sharper compared to some other airlines' business or first class fares. The Daily Ticker got a preview.