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Kellogg's debuts cereal bowls that just need water

Yahoo Finance Live’s Jared Blikre discusses the launch of Kellogg’s new no-milk instant cereal bowls.

Video Transcript

- All right. Time now to take a quick detour, a look at the hidden headlines you might have missed today. Kellogg's wants you to add water-- yes, water-- to its ready-made breakfast cereal bowls. The cereal maker launching a new product called Insta-Bowls that contain milk powder and requires only water. The new product comes in four flavors. Fruit Loops, Frosted Flakes, Apple Jacks, and Raisin Bran and will be available for about $2 per bowl.