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Keurig 2.0 Release to Test CEO Brian Kelley's Expansion Strategy


Keurig Green Mountain’s Keurig 2.0 will go on sale this Sunday. The new home-brewing coffee model will have capabilities to brew larger servings of coffee of around four cups, in addition to the single-serve coffee pods currently in use. The product debut marks the first under the leadership of CEO Brian Kelley, who has been successful in driving revenue and share prices higher since he took the position in December 2012. Since then, shares of the company have climbed more than 200% as Kelley expanded the company’s future plans to include cold and carbonated beverages and soups. Keris Lahiff reports from New York.