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A look at the Apple Watch Series 7

In this article:
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Jim Kelleher, CFA, Director of Research and Senior Technology Analyst, joins Yahoo Finance Live to discuss the latest from Apple’s event.

Video Transcript

JARED BLIKRE: We also have the big Apple reveal, and for that, we're going to bring in Jim Kelleher, CFA director of research and senior technology analyst. Jim, thanks for joining us here today.

I want to start with the watch, and I'm going to pull up a tweet on the YFi Interactive. I have a bunch of these, but this is just going to highlight some of the features that we're looking at here.

Apple iWatch, 20% more screen area. It looks like the bezel is a little bit different. It's a little bit brighter. What stands out to you in this latest Apple Watch series?

JIM KELLEHER: Well, hello, Jared, and thanks for having us on. So I would say one thing that stands out is the larger display, of course. You know, that's a focus at Apple to make better use of available screen-- make better use of the screen in terms of the physical form. And the fact that the screen is 20% larger, it's a little more user friendly looking in that the watch is a little more rounded, a little more ergonomic.

I'd also say the fact that it has a brighter-- it has brightness when it's down from your arm so you can discreetly glance at the time, which people tend to do not so discreetly. So that's a human-interest feature.

They've also done, you know, some sensor work. There's a feature when you're cycling. It determines if you and your bike have fallen, that sort of thing. So I think there's a realization that the user base of watch owners are aging, and so there's a concern with health that-- you know, it takes things realistically.

JARED BLIKRE: Well, I want to delve into that a little bit more. There's been talk that they're going to add sensors, more sensors to the Apple Watch over time. Any hints as to what they might be? Did we learn anything from this event? And if not can, you just rehash them?

JIM KELLEHER: Well, again, it's going on, and I've had to veer away from it to do this interview. But, you know, I think generally when Watch first came out, it was a recognition that the average user was, you know, almost a marathoner. And over time, I think the focus on Watch, as at Apple itself, has moved from athletics to health. And so, you know, already they have the, you know, heart monitors and EKG sensors and things like that.

So generally, I'd say the next thing we could see and watch in iPhone would be connectivity, maybe even to health professionals. So there would be that level of connectivity, which is something that 5G promises, a level of connectivity that certainly supersedes the mobile device and goes into the internet of things, goes [INAUDIBLE] everyday life.