From May 1 to 15, LinkNYC displayed 10 portraits from Jordan and Anna Rathkopf's "South Brooklyn Heroes" series for a photo exhibition. It was shown on more than 500 digital billboards throughout Brooklyn as an inspiration for New Yorkers emerging from a harrowing year.
The campaign was the inaugural launch of Care:work, a new national initiative to spotlight the importance of caregiving in our homes, institutions, schools and communities.
Learn more about this project and the photography of Jordan and Anna Rathkopf.
Created by Brian Pincus, Chris Simpson, Henry Keyser and Tim Chaffee. Photos provided by Anna and Jordan Rathkopf.