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Movie theaters offer discounts on September 3 cinema holiday

Yahoo Finance anchors discuss the theater industry dubbing September 3 'National Cinema Day' and offering movie deals.

Video Transcript

[AUDIO LOGO]

BRAD SMITH: And the theater industry announced a new discount day to lure moviegoers to the box office here. The National Association of Theater Owners' nonprofit arm, This Cinema Foundation, has named September 3 the National Cinema Day to celebrate the movie theaters, including major chains like AMC and Regal Cinemas.

They're gonna offer $3.00 tickets nationwide. That discount is going to apply to over 3,000 theaters. And organizers say that the trial event could become an annual fixture.

I sure hope it does. But let's be real, this is to try and combat resurgence in MoviePass right now. But also, the number of people who are just saying, you know, I'm just gonna wait for it to come out on streaming.

BRIAN SOZZI: You know, I sure hope-- I sure hope it doesn't become a thing because if--

BRAD SMITH: No?

BRIAN SOZZI: --that's the case, AMC is not gonna be in business. Regal just went bankrupt by Cinema World.

BRAD SMITH: They've already got $5.00 Tuesday's.

BRIAN SOZZI: $3.00 tickets, I mean they're not making any money. They need to make all the money they possibly could. But look, from a consumer standpoint, this is a good thing. I'm all down-- I'm down for a $3.00 movie and a $10 tub of popcorn.

BRAD SMITH: They just want you to buy the popcorn.

BRIAN SOZZI: They just want us to buy popcorn.

BRAD SMITH: Just get the concessions. That's where they're making--

BRIAN SOZZI: Are you a butter guy on popcorn?

BRAD SMITH: I don't even like the popcorn.

BRIAN SOZZI: You don't even like the popcorn. What about the hard pretzels in there?

BRAD SMITH: I just don't--

BRIAN SOZZI: Cheese sauce.

BRAD SMITH: I don't need--

[BUZZER BUZZES]

No.