U.S. Markets closed

News giants vs tech titans: battle for the ad market

The news industry’s biggest names including the Washington Post, The New York Times and the Wall Street Journal are joining forces and seeking permission to negotiate with Google and Facebook on ads. Yahoo Finance’s Alexis Christoforous, Pras Subramanian, and Hennion & Walsh Asset Mgt. CIO Kevin Mahn discuss why whether or not Google and Facebook will continue to control 70% of the ad market.