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Papa John’s Shaq ads more effective at driving consumer search engagement: EDO

Shaquille O’Neal joined the Papa John’s board of directors in March 2019, but the basketball legend is under scrutiny after a proxy firm claimed he attended less than 75% of board meetings during his first term. EDO, Inc. CEO & President Kevin Krim joins Yahoo Finance’s Zack Guzman to discuss why Shaq is still an important asset to the pizza company.