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Peloton launches $3,195 smart rower

Yahoo Finance Live anchors discuss Peloton’s $3,195 smart rowing machine.

Video Transcript

BRAD SMITH: Peloton making its entry into rowing. Row, row, row your fitness equipment right into the other living room there. The maker unveiled Peloton Row today pre-orders in the US. They start immediately with deliveries set to begin in December, just in time for the holidays. Now the Peloton Row details-- retails, excuse me, for roughly $3,200. The Peloton all-access membership, that's going to cost you an additional $44 a month here.

OK, so another connected fitness device here. Of course, Peloton had been struggling with some of their ability to even produce some of the connected devices. And for this Row, it's a question of how many people are actually just going to buy it.

JULIE HYMAN: I mean, as-- you know, I think clearly, you can argue the treadmills and cycling cycles are more broadly used than something like a rowing machine. And so this is, by definition, going to be a niche product, unless everybody starts rowing, and that's the new craze. But that doesn't seem to be happening.

BRAD SMITH: Well, I think the best case that they could look at right now is really kind of re-initiating a strategy that looks at--

[BUZZER]

--some of the experiences that people will always find themselves in, whether that's hotels, whether that's office gyms.

JULIE HYMAN: Maybe.

BRAD SMITH: Perhaps that's the Row strategy that they need to push forward.

JULIE HYMAN: Maybe.