On Wednesday, a month after 17 people were killed at Marjory Stoneman Douglas High School in Parkland, Fla., thousands of students participated in a nationwide walkout. While the larger purpose of the protest serves to highlight what some perceive as the U.S. government’s inaction on preventing gun violence, many participants are making smaller statements of their own through posters, chants, and tweets.
One of the more prominent messages was #MSDStrong, seen emblazoned on maroon T-shirts. So where did everyone get their apparel for a good cause? Following the shooting in February, a group of students from MSDHS launched an e-commerce platform selling the T-shirts and sweatshirts that many saved to wear just for this important occasion.