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Professional Bull Riders Takes China by the Horns, Announces CBS Deal


The “toughest sport on dirt”, the Professional Bull Riders, expand eastward to China. CEO, Jim Haworth, PBR fans in Qingdao, Nanjing and Shanghai will have the opportunity to see “America’s fastest growing sport” (Forbes.com 2013) live at approximately 21 events taking place from August through October 2014. This series marks the first official PBR Chinatour in the sport’s history and Haworth is confident it will catch on and be a big contributor in the sport’s expansion. In addition, Haworth is proud to announce PBR and CBS Sports have signed a long-term agreement to keep CBS Sports and CBS Sports Network as the exclusive television home of the PBR on broadcast and cable. Just like network and live streaming services, Content is King.