U.S. Markets open in 3 hrs 8 mins

Santa now needs your reservation number before you snap a pic

Starting Friday, families looking to get that classic Kris Kringle photo will have to register their appointment online at Macy's website Macys.com/SantaLand. Yahoo Finance’s Alexis Christoforous, Andy Serwer, and Melody Hahm debate whether or not this will hurt the retailer’s bottom line.