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Screenvision: A leader in movie theater advertising is getting into sports

One of the companies behind the ads you see at your local movie theater is getting into sports. Screenvision is launching Screenvision Sports with a bunch of new partnerships including an agreement with New York Mets and their home at Citi Field. Screenvison CEO John Partilla joins Yahoo Finance's Dan Roberts, Anjalee Khemlani and Scott Gamm to talk about this latest venture.