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Secrets of Disney’s Top Franchises


This month marks Walt Disney Company's 90th anniversary. Over the last few years, the $42 billion empire that Mickey built acquired Marvel, Lucasfilms, and Pixar -- the company is now bigger than ever and doesn’t plan to stop expanding anytime soon.

Over the past century Disney (DIS) has created a plethora of memorable characters -- each unique in the way it inhabits the imagination of children and also in the way it carries its own franchising significance.