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Can a “Seriously Friendly” David Take Down the Goliaths of Oral Hygiene? Meet ‘Hello’


Coke vs. Pepsi...McDonald's vs. Burger King...Hertz vs. Avis... Budweiser vs. Miller... GM vs. Ford...Nike vs. Reebok...Visa vs. Mastercard.

You're probably familiar with these great business rivalries, past and present. Colgate vs. Procter & Gamble's Crest and Oral-B brands is another longstanding battle between corporate giants, in this case for the hearts and mouths of global consumers.