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Snack Trends of 2020 + Doritos 3D Crunch

Yahoo Finance’s Brooke DiPalma joins the Yahoo Finance Live panel to discuss Snack Trends of 2020 + Doritos 3D Crunch.

Video Transcript

ZACK GUZMAN: But this being the end of the year, very reflective and looking back. Perhaps you experienced it yourself. Comfort foods we discussed a few weeks ago being one of those trends that we've seen play out. No doubt expected to continue here as stress levels remain high, but it could be a big boost for companies-- snack companies like PepsiCo, General Mills, and Kellogg's. And Yahoo Finance's Brooke DiPalma joins us now with more details on that. Brooke.

BROOKE DIPALMA: That's right, Zack. Americans have been snacking more than ever this year as we all continue to stay at home and as those confirmed cases of COVID-19 see an uptick into the end of the year.

Now according to Frito-Lay, 66% of Americans actually keep more snacks in their houses compared to prepandemic levels. There's a few things that have to do with that. It's the fact that less people are going out to grocery stores. They want to limit their COVID-19 exposure. And in addition to that, they also, you know, are looking for those sweet, salty indulgences as we're learning and working from home.

This means a big boost for, like you mentioned, brands like General Mills and PepsiCo. Frito-Lay in particular, a PepsiCo subsidiary brand, saying that Tostitos sales in their last quarter saw double-digit growth.

And now a similar story at Kellogg's behind brands like Cheese-Its and Pringles. The CEO telling us that in the fall months, people actually snacked more than compared to April and May and March as well. In addition to that, they're also reaching new households, seeing new customer growth as, you know, people are heading to the grocery store more and less to dine out to eat.

Now in addition to that as we make way into 2021, a few data-intelligence firms are keeping an eye on close trends. One of those close trends are taste and enjoyment, looking for new exotic flavors as, you know, less people are traveling to those exotic places, and in addition to that, less people dining out, and in addition to that, alternative food trends like Beyond Meat products, Impossible Foods, Oatly, another thing to keep a close eye on as health and wellness, you know, makes way into the new year.

AKIKO FUJITA: Yeah, I have warmed up to Oatly. Have to say, Brooke, I've never been sort of an alternative-milk person, but increasingly in my coffee, I do find myself reaching for the Oatly.

You talked about the snacking trends. A lot of us sitting at home, eating, everything you pointed to. Not necessarily healthy, but you said there's also a comeback of '90s snacks. What specifically are we talking about?

BROOKE DIPALMA: Well, Akiko, you may remember over the summer Dunkaroos made a huge comeback. They were actually wildly successful, the launch of those products. Now being turned into a cookie-dough product. And in addition to that, keep a close eye on General Mills seeing a huge boom in cereals as many of us stay at home, so there's going to be a gurus cereal. I'll definitely have to try it. I think it'll be a bit sweet, but I'm excited.

Now in addition to that, another product that we're seeing is Doritos actually making a comeback of their 1990s classic Doritos 3D Crunch. I've been dying to try these.

This was debuted in a Super Bowl commercial. Don't mind the static. And they are-- these are actually a 3D sort of puff edition of their Doritos. Definitely high in sodium but really tasty. And these trying to capture the attention of Gen Z, millennials-- excuse me-- especially-- not like that, as I choke here.

[LAUGHTER]

AKIKO FUJITA: Brooke, I think you're going to have to grab a cup of water, although since we're talking about junk food, go grab soda, right? What goes better with chips?

BROOKE DIPALMA: Absolutely.

AKIKO FUJITA: I think I missed the 3D trend in the '90s, by the way. I'm going to have to go grab a bag because I have not tried those, but certainly making me hungry at this time of day.

Brooke DiPalma with our snack trends going into 2021. Thanks so much for that.