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Snoop Dogg launches 'Indoggo' gin line

Yahoo Finance's Brian Sozzi and Alexis Christoforous discuss Snoop Dogg breaking into the gin business.

Video Transcript

BRIAN SOZZI: All right, into today's what took so long news, we have Snoop Dogg, the D-O- double G himself finally getting into the gin business. Alexis, what in the world took so long? Certainly 24, 25 years ago, he had "Gin and Juice," the song, and he also set on 2018, the Guinness world record for mixing the biggest ever gin and juice drink, 132 gallon monster of a drink.

ALEXIS CHRISTOFOROUS: Yeah, I mean, this is a lot, what is he not in? That is my question. What business is this Snoop not in? He's also partnering with Martha Stewart. We know that has been going on for a while. He's been to the cannabis industry. Recently launched his own line of low dough wines, the $12 Snoop Cali Red. I don't know. You know, maybe he knows something we don't know, but I'd be curious to see how it does in the stores.

BRIAN SOZZI: Yeah, maybe we should create our own local vodka line, Alexis, First Trade Vodka.

ALEXIS CHRISTOFOROUS: I love it, let's do it.

BRIAN SOZZI: I'll check you later.