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Super Bowl 2021 Ads Adjust Tone, Message for a Difficult Year

Super Bowl LV commercials won’t feature many of the usual brands audiences see each year, such as Hyundai and Budweiser. WSJ’s Advertising Editor Suzanne Vranica explains how companies pivoted their approach in the lead up to this year’s big game. Photo: Pepsi/Kia/Hyundai/Budweiser