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TikTok turns off political ads ahead of midterm elections

Yahoo Finance Live anchors discuss steps TikTok is taking ahead of the November midterms.

Video Transcript

BRAD SMITH: TikTok making some changes to its policies ahead of the November midterm elections. The company has long prohibited political advertising, but is now doubling down by turning off the advertising features for accounts belonging to politicians and political parties. The platform will still allow ads from government officials for other topics, such as public health and safety announcements, but ad buyers will now be required to work with a TikTok representative.

OK, this has been interesting because one of the ways that they worked around some of the other mechanisms that have been put in place by other social media platforms, politicians, that is, was going through influencers.

And some of the different political influencers that arose over time say, oh, yeah. All right, if this is the issue that you're thinking about going into the general election back then, then here's what is really on my mind about this. And insert a different politician or elected official or candidate into that conversation.

The influencers were making their own money as well at that same time. So they will find ways around this. It's just this particular advertising mechanism that is being kind of wound back as a result.

JULIE HYMAN: Yeah. I think--

[BUZZER]

BRAD SMITH: Oh, sorry. Did I take the whole minute?