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Top 10 Most Intimate U.S. brands

For the first time ever, Disney topped Apple in the Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. The top 10 list was rounded out by: Amazon, Chevrolet, Netflix, Harley Davidson, PlayStation, YouTube and others. Mario Natarelli, managing partner of MBLM, talked to Yahoo Finance's Myles Udland, Melody Hahm and Akiko Fujita about the study and what the findings mean.