The Trials and Tribulations of Experience Management with Amit Ahuja (Adobe), Julie Larson-Green (Qualtrics), Peter Reinhardt (Segment)
In this article:
As companies gather more data about their customers and employees, it should theoretically improve their experience, but myriad challenges face companies as they try to pull together information from a variety of vendors across disparate systems, both in the cloud and on prem. How do you pull together a coherent picture of your customers, while respecting their privacy and overcoming the technical challenges? We'll ask a team of experts to find out.
