U.S. Markets closed
  • S&P 500

    3,585.62
    -54.85 (-1.51%)
     
  • Dow 30

    28,725.51
    -500.10 (-1.71%)
     
  • Nasdaq

    10,575.62
    -161.89 (-1.51%)
     
  • Russell 2000

    1,664.72
    -10.21 (-0.61%)
     
  • Crude Oil

    79.74
    -1.49 (-1.83%)
     
  • Gold

    1,668.30
    -0.30 (-0.02%)
     
  • Silver

    19.01
    +0.30 (+1.62%)
     
  • EUR/USD

    0.9801
    -0.0018 (-0.1862%)
     
  • 10-Yr Bond

    3.8040
    +0.0570 (+1.52%)
     
  • Vix

    31.62
    -0.22 (-0.69%)
     
  • GBP/USD

    1.1166
    +0.0043 (+0.3841%)
     
  • USD/JPY

    144.7200
    +0.2770 (+0.1918%)
     
  • BTC-USD

    19,315.70
    -158.66 (-0.81%)
     
  • CMC Crypto 200

    443.49
    +0.06 (+0.01%)
     
  • FTSE 100

    6,893.81
    +12.22 (+0.18%)
     
  • Nikkei 225

    25,937.21
    -484.84 (-1.83%)
     

Twitter continues to dominate social media platforms for media publishers

Yahoo Finance's Akiko Fujita breaks down the chart of the day showing social media followings for legacy news media.

Video Transcript

AKIKO FUJITA: Well, even as the Twitter saga continues, amid allegations, recriminations, whistleblowers, and bots, some measures of engagement continue to look strong for the platform. Data from Axios shows Twitter is still the place where media publishers have the largest audience. It's followed by Facebook and Instagram. This is according to an analysis of 82 major outlets.

Some interesting nuggets here in this chart that we're taking a look at. Sports outlets, including ESPN and Bleacher Report, according to Axios, have the largest following on TikTok. Legacy TV outlets-- we're talking about CNN, ABC News, and BBC among them-- have the largest YouTube and Facebook followings.

And here's one thing that I think a lot of people may be surprised by. National Geographic, among all outlets, has the largest following on social across all platforms.