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Uber, Lyft drivers responsible for artificial surge pricing

Local station WJIA reports of drivers at the Regan National ​Airport simultaneously turning off their ride-hailing apps for a few minutes in order to trick the system into thinking that there are not drivers available. This creates a surge in pricing. Scott Galloway, Professor of Marketing at NYU Stern, discusses with Yahoo Finance's Julie Hyman, Adam Shapiro, and Rick Newman.