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UBS: World Cup A Winner For Twitter

Investing.com - The World Cup is just getting started, but one Wall Street firm thinks Twitter is already a winner.In a note to clients, UBS said the global soccer tournament will prompt people to use Twitter more.The firm raised its stock price target 44%, saying the World Cup would be a catalyst for Twitter shares.The World Cup is just the latest major event this year to increase activity on Twitter. The Winter Olympics and UK royal wedding already had such an effect. The midterm elections are expected to provide another boost.UBS also said Twitter's revenue will continue to grow with the advertising shift from TV to the Internet. Twitter's stock price began a surge in February when the social media company reported the first quarterly profit in its history.Shares are up more than 100% in the past six months.