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What's behind a winning brand

Here's a new way to think about investing-- if you had to get the logo of one company tattooed on your back, which one would it be? According to Jeff Rosenblum, author of Friction: Passion Brands in the Age of Disruption, the brands that inspire love at an almost irrational level outperform the competition as much as 8 to 1 over a 10-year period.