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Why Beyoncé’s Ivy Park launch could boost Adidas more than Kanye West’s Yeezys

The relaunch of Beyoncé’s athleisure brand with Adidas is finally here and some analysts predict the new collaboration will be the company’s secret weapon in the sneaker wars. Yahoo Finance's Alexandra Canal breaks it down. Zack Guzman, Brian Cheung, and Netflix Co-Founder Marc Randolph also join in on the conversation.