U.S. markets open in 8 hours 49 minutes
  • S&P Futures

    4,070.25
    -5.25 (-0.13%)
     
  • Dow Futures

    34,435.00
    -24.00 (-0.07%)
     
  • Nasdaq Futures

    11,993.50
    -16.75 (-0.14%)
     
  • Russell 2000 Futures

    1,893.20
    -1.20 (-0.06%)
     
  • Crude Oil

    80.67
    +0.69 (+0.86%)
     
  • Gold

    1,821.60
    +12.00 (+0.66%)
     
  • Silver

    23.58
    +0.33 (+1.42%)
     
  • EUR/USD

    1.0583
    +0.0052 (+0.50%)
     
  • 10-Yr Bond

    3.5060
    0.0000 (0.00%)
     
  • Vix

    19.06
    -0.78 (-3.93%)
     
  • GBP/USD

    1.2340
    +0.0044 (+0.36%)
     
  • USD/JPY

    134.3670
    +0.0960 (+0.07%)
     
  • BTC-USD

    17,325.40
    +288.72 (+1.69%)
     
  • CMC Crypto 200

    410.53
    +9.11 (+2.27%)
     
  • FTSE 100

    7,556.23
    -2.26 (-0.03%)
     
  • Nikkei 225

    27,780.00
    +2.10 (+0.01%)
     

Why CEOs From Coca-Cola to Hershey Are Talking About ‘Price Elasticity’

Consumer spending has held up relatively well so far despite inflation, but experts say we’re approaching an inflection point. WSJ’s Sharon Terlep explains the role "elasticity" plays in a company’s decision on whether to raise prices. Photo illustration: Adele Morgan