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Why Coca Cola decided to make a 'significant investment' to put Dasani in aluminum cans

Coca Cola's Dasani recently launched canned water, as part of its World Without Waste strategy, in addition to a hybrid bottle made partially from renewable resources. “It’s really a significant investment on the brand to get through these kinds of innovations," Lauren King, Dasani Brand Director tells Yahoo Finance's YFi AM, "we started last year on the innovation, so it really takes investment to find the recycled PET and figure out how to put it into our bottles."