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Why GNC is working to help the FitOps Foundation to help U.S. veterans

FitOps is a foundation trying to keep fitness in the lives of veterans all across the country. And health and wellness brand GNC is working with them. The company has pledged to donate $200,000 to the FitOps Foundation; as an added incentive, GNC loyalty members who give now through Nov. 20 will be entered into a sweepstakes to win a VIP experience with John Cena at PERFORMIX House in New York City. GNC Chief Brand Officer Ryan Ostrom breaks it down on "The Final Round."