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Zillow CEO Spencer Rascoff on the Benefits of $3.5B Trulia Buyout


Zillow announced it will buy rival Trulia for $3.5 billion in stock. Zillow chief executive officer Spencer Rascoff tells TheStreet's Brittany Umar how the acquisition will enhance Zillow's business -- from gaps it will fill in its portfolio, the ways in which it stands to positively impact advertising revenue and how it has the potential to reach $100 million in cost savings by 2016. As the Trulia deal is the latest in a string of acquisitions made by Zillow of companies including Streeteasy.com, Retsly Software and HotPads, Rascoff also reveals what sort of company Zillow is aiming to become through these deals.