T-Mobile and Verizon have taken their NSFW Twitter war too far
While football fans were busy biting their nails, T-Mobile and Verizon spent the last half of the Super Bowl making everyone on Twitter uncomfortable by trading BDSM-themed insults.
The spat started with T-Mobile's 50 Shades of Grey-esque big game commercial, in which Kristen Schaal plays a Verizon customer addicted to pain.
SEE ALSO: These are the most talked about Super Bowl LI ads that you won't want to miss
That ad quickly devolved into an endless, seemingly half-joking fight between Verizon and T-Mobile's Twitter accounts. Also in the ring was Schaal and notoriously foul-mouthed T-Mobile CEO John Legere — who once accused Verizon of "raping" customers — involving safe words, punishment and domination.
Think you’ve had too much? Are you close to being finished… with limits? You won’t get punished with #TMobileONE #TheSafeWordisUnlimited pic.twitter.com/k1KhRawIML
— T-Mobile📱 (@TMobile) February 6, 2017
Yes @Tmobile, we're into BDSM. Bigger coverage map, Devastating Speed, and Massive capacity.
— Verizon (@verizon) February 6, 2017
I heard @Verizon dominates customers with taxes and fees. @JohnLegere you into that sort of thing? Say yes! #TheSafeWordisUnlimited pic.twitter.com/6CZnMs4acS
— Kristen Schaal (@kristenschaaled) February 6, 2017
Unfortunately no one will hear your safe word if you're on @Tmobile. 🤐
— Verizon (@verizon) February 6, 2017
It was all pretty creepy coming from the marketing departments of two of America's biggest telecoms. And most Twitter users were not having it.
K guys. This has OFFICIALLY gone too far. #SuperBowl https://t.co/1CJWYEvYVQ
— Katie Richards (@ktjrichards) February 6, 2017
telephone companies, what the fuck is going on????? https://t.co/S1c0tXOmTW
— jeff in real life (@thecultureofme) February 6, 2017
T-Mobile... No... wut. https://t.co/ckFo7n9HQE
— Amber (@AmberWaysOfPain) February 6, 2017
50 Shades of Don't https://t.co/yTpnDQolMi
— Sarah Gailey (@gaileyfrey) February 6, 2017
Please tell us the safe word required to end this beef.
