76ers Break Into NBA's Ad Space, Potential Profits Enormous

Dhiraj Surapaneni
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The Philadelphia 76ers are the first NBA team to act on the league's recent approval of jersey sponsorships as part of a three-year pilot program. StubHub CEO Scott Cutler said "This is a strategic beachhead property for us... We want to be more a part of the emotional experience fans have with their teams, and we think a deal like this gets us closer."

Potential for profits are enormous on both sides. The English Premier League, the world's most notable soccer league, had sponsorships in place since its inception in 1992 and the benefits for teams and corporations are enormous.

Related Link: StubHub Just Signed The NBA's First Jersey Ad Deal

Teams And Sponsorship Deals:

  • Manchester United (NYSE: MANU) with Chevrolet (US) a $59.99 million per year deal for seven years

  • Chelsea with Yokohama (Japan) a $45.28 million per year deal for five years

  • Arsenal with Fly Emirates (UAE) a $33.96 million per year deal for five years

  • Manchester City with Etihad Airways (UAE) a $22.64 million per year deal for three years

NBA teams have huge upside potential. Powerhouses such as Golden State Warriors, San Antonio Spurs and Oklahoma City Thunder could benefit the most in the future if the jersey sponsorship stays in tact. To put that into perspective, Manchester United's $600 million logo deal raised the teams annual revenue to "$180 million annually just from its game day shirts" when 16 soccer teams currently in the world make that much in total revenue, Forbes reported.

The success found in soccer's sponsorship market would translate extremely well into the NBA. Basketball has over one billion followers and is the fastest-growing sport in the world, the second favorite sport in many European countries. These are marketing tools modern companies can't ignore.

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