Be Active Holdings Executes a Strategic Partnership With JOH

NEW YORK, NY--(Marketwired - Oct 8, 2014) - Be Active Holdings, Inc. (OTCQB: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it has executed a strategic partnership with JOH. JOH is one of the strongest regional brokers in the U.S. with an unrivaled presence along the entire east coast. JOH is extremely focused in assisting in product placement throughout the retail industry.

The JOH Frozen & Dairy team will assist Be Active in presenting its Jala product to regional retailers for placement. Additionally, they will contribute in planogram and store implementation responsibilities.

Sam Pugliese, Founder and President, stated, "we are thrilled to be working with JOH, as their network of relationships and experience will be additive to our teams effort in growing the retail presence of Jala. We are aggressively expanding the availability of Jala in the number of retail doors."

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.

About JOH
JOH was founded in 1956 by Harry O'Hare, Sr. and is now one of the strongest regional food brokers in the United States, with nine offices and strategic partners located along the east coast. JOH currently has over 500 employees and represents more than 400 clients. For more information, please visit http://www.johare.com.

About Be Active Holdings, Inc.
Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. www.BeActiveBrands.com

Forward-Looking Statements
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.