Acxiom Boosts Decision-Making by Salesforce Analytics Cloud
Premium information technology services provider Acxiom Corporation (ACXM) recently included Salesforce Analytics Cloud Ecosystem in all of its major business decision-making process in order to improve business insights. The new initiative will aid consumers to take informed decisions with critical inputs and technical analyses by combining own data with external data.
Salesforce Analytics Cloud Benefits
Acxiom will help its corporate customers solve complex problems through Salesforce Analytics Cloud. Through Acxiom’s Salesforce Analytics Cloud-based privacy-compliant consumer data and customer recognition technology, companies will be able to focus on their potential clientele with minimal switching cost for consumption.
Furthermore, these corporate analytics users will efficiently augment their trading revenue by segmenting and strategically marketing their products or brands to the customers of its industry rivals. Also, through the new Salesforce Analytics Cloud, Acxiom will help companies enhance their merchandising and inventory management functions in a cost-effective manner. Organizations will be able to judge the most lucrative social media platform for their promotional activities on the back of such rich customer data and salesforce analytics.
Moving Forward
Acxiom is a popular multinational information technology company, well known for its superior analytics and software solutions. The latest inclusion of the modern Salesforce Analytics Cloud Ecosystem will diversify the service offerings of Acxiom. This development will surely augment its brand value, as it will help companies resolve the biggest challenge of deriving valuable insights from big data sets and thereby, improving margins in trade.
With a market capitalization of $1.42 billion, Acxiom presently carries a Zacks Rank #3 (Hold). Some better-ranked stocks worth considering in the industry include EPAM Systems, Inc. (EPAM), Barracuda Networks, Inc. (CUDA) and CDW Corporation (CDW). While EPAM Systems sports a Zacks Rank #1 (Strong Buy), while both Barracuda Networks and CDW Corporation carry a Zacks Rank #2 (Buy).
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