CBS Reveals Plans for Affiliates About Streaming Service - Analyst Blog
CBS Corporation CBS recently announced that it has struck agreements with most of its affiliate partners for streaming CBS All Access. The company expects the remaining affiliates to follow suit soon.
Though terms of the deal have not been disclosed, CBS Corp. did provide a lucrative revenue sharing opportunity to the affiliates along with the added benefit of live viewership being measured by Nielsen rating.
These affiliates, along with CBS Corp.’s 14 owned stations, cover 56 domestic markets bringing the coverage of CBS All Access to 55% of United States. This agreement will help the company to expand the reach of its streaming services.
CBS Corp introduced its standalone CBS All Access streaming network in Oct 2014 across nearly 16 markets. Through this over the top service, the company offers consumers the option of streaming broadcasts as well as access to videos on demand for episodes of existing and old seasons.
CBS All Access is available on the company’s website as well as Apple Inc.’s AAPL iOS and Google’s Android apps on mobile phones. This network, carrying a price tag of $5.99 per month, highlights the company’s strategic focus on expanding the reach of its content across as many platforms as possible. The service has already garnered a significant number of subscribers.
CBS Corp. carries a Zacks Rank #3 (Hold).
Stocks to Consider
Better-ranked stocks in the media sector include The Walt Disney Company DIS and The New York Times Company NYT. Both have a Zacks Rank #2 (Buy).
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