Digital Downloads Jumped 26% In 2011, Led By E-Books
Users are downloading more e-books, music, TV shows and movies than ever: Digital content and subscriptions were the fastest-growing retail e-commerce category in 2011, according to a new ComScore (NSDQ:SCOR - News) report.
As tablets and e-readers become more popular, “acceleration of e-book downloads…represented a strong driver of this growth,” ComScore says in its new report, “U.S. Digital Future in Focus 2012.”
Retail e-commerce spending—which does not include spending on travel—hit $161.5 billion last year, up 13 percent from 2010. Digital content and subscriptions were the fastest-growing category, followed by consumer electronics (you need devices to consume all that content, right?).
Download the full report here.
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