TORONTO, ONTARIO--(Marketwired - Sep 24, 2013) - EQ Works (EQ.TO) a leader in targeted mobile, social, video and online advertising today announced two new senior level hires for its EQ Advertising division.
Darrell Cook was appointed Vice President, Sales for the Company's advertising operations, and Darryl Singer will serve as Vice President, Platform Solutions.
Darrell Cook brings over 20 years sales leadership experience to the Company, having served in senior sales and marketing positions at leading media organizations such as Torstar Digital, Transcontinental Media and most recently Pareto Corporation. Darrell's experience will help the Company execute its cross-platform strategy that enables Agencies and Advertisers to realize the best return on advertising spend across real-time advertising platforms.
Darryl Singer joins EQ Works from Comwave, where he was responsible for all digital strategy and customer acquisition platforms. Prior to Comwave, Darryl spent several years in senior strategic and business development roles with targeted display and performance advertising networks, most recently with AOL Canada.
"Darrell Cook's background selling multi-channel and emerging technology solutions, and Darryl Singer's expertise in data-driven advertising platforms, is a great combination for EQ," said Geoffrey Rotstein, CEO, EQ Works. "We have built an exceptional team at EQ and with these talented leaders, we will expand with initiatives such as our Agency First program announced this summer. We are happy to have them both on board to help fuel our growth and establish EQ as the single source for the most effective media platforms."
About EQ Works
EQ Works (www.eqworks.com) provides a smarter way to target customers. The Company uses its real-time technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device.
This news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. EQ Inc. is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.