Ericsson Eases Data Top-Up for Vodafone Egypt
Vodafone Egypt selected Ericsson’s (ERIC) Mobile Broadband Charging (MBC) to provide its approximately 10 million users with a broad range of data options and greater flexibility of on-demand subscriptions. The financial details of the deal were not disclosed.
This new business support solution (:BSS) will offer Vodafone Egypt’s subscribers the option of buying daily service packages and data plans and to set up automatic bundle renewal once an assigned quota or time is finished. Further, MBC will also provide the users an alert feature, which will allow them to keep track of the percentage of data consumed. Users will be able to recharge data plans on the move, which not only improves the flexibility, but also enhances personalization and user experience.
The deployment of MBC into Vodafone Egypt’s existing Ericsson Charging System elevated the traditional concept of mobile charging to a whole new level. Today, mobile users do not want to be left without access to mobile data once they cross their data limits. Therefore, with this innovative solution, Vodafone Egypt wants to provide its users the flexibility to do an immediate top-up without penalty.
Ericsson’s MBC has already been fully implemented for all Vodafone Egypt's prepaid data customers and is expected to be soon implemented for its postpaid subscribers as well.
According to Ericsson, the number of global mobile subscriptions is estimated to grow from around 6.3 billion at the end of 2012 to approximately 9 billion by the end of 2017. Of these, around 5-6 billion will be mobile broadband subscriptions. Further, around three-quarters of a billion of these mobile broadband subscriptions will use mobile PC/tablets/mobile routers, but the vast majority will still use mobile phones to access the Internet. Therefore, mobile data traffic volume is estimated to increase by about 9 times from 2012–2017.
Ericsson currently has a Zacks Rank #3 (Hold). Other companies in the industry worth considering at the moment are Ubiquiti Networks Inc. (UBNT), Harris Corp. (HRS) and Tellabs Inc. (TLAB). Ubiquiti Networks has a Zacks Rank #1 (Strong Buy), while Harris Corporation and Tellabs Inc. carry a Zacks Rank #2 (Buy).
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