Legal Marketing Trends 2015
How to Do Attorney Marketing the Right Way in 2015 By Lawyer Marketing Expert Rene Perras
WEST PALM BEACH, FL / ACCESSWIRE / November 24, 2014 / The National Center for State Courts (NCSC) reports that over a hundred million new lawsuits were filed by US Residents in the year 2003 alone. Imagine how this figure had increased after over a decade? Imagine how huge the size of the market that you can reach. Imagine how much you will lose if you'll end up with no plan on how to market your legal services.
When you are busy litigating cases, the burden of business planning and marketing your services should be lifted out from your shoulder so that you can focus more on the needs of your clients. But, this doesn't mean that you should not learn a thing or two about marketing your services and brand online.
Attorney Marketing the Right Way
Lawyer Marketing expert, Rene Perras of CEPAC.com emphasizes the importance of making your brand stand out amidst stiff competition. In his recent interview (http://youtu.be/UdGpHndRt1k) via Google Hangout Air (hosted by Qamar Zaman of Submit Press Release 123), Perras shared useful tips on how to do attorney marketing the right way. These come from his over a decade of helping solo practitioners and law firms achieve their business goals through consistent and ethical online marketing strategies. He specifically highlighted the following.
1. Understand the need of your clients.
2. Once you know what they need, offer them an array of solutions.
3. Let them know that there are far more important things than acquiring a spot in the first page of the SERPs.
4. Use a layered online marketing approach and incorporate content development.
5. Create content (i.e. videos, press releases, blogs) regularly.
6. Incorporate all these into an internet marketing plan.
Perras added that their online marketing strategies are products of extensive research and development. He said that it takes time to do good marketing and when it comes to SEO, the key is to be found for the terms that have high conversion potential.
How CEPAC Can Law Firms in 2015
If you are confused on how to get started, here's a quick preview on how Rene and his team of highly qualified MBAs would evaluate you so that they can determine the best online marketing approach that you can use to market your legal services or law firm.
1. You will be asked if you have a business plan.
2. They will remind you that marketing should be a part of your business plan.
3. They will ask how much is your budget.
4. They will assess and evaluate your strengths, weaknesses, and the potential opportunities you can explore.
5. They will help you create your business and online marketing plan.
About Rene Perras
Rene Perras is a lawyer marketing expert who's been in the marketing industry for more than 2 decades now. He's the main guy in CEPAC.com and works with top-notched MBAs in helping local and international clients achieve their business goals through cost-effective attorney marketing strategies.
Cepac Lawyer Marketing
215 S. Olive Ave. West Palm Beach, FL 33401
Phone: 720-ONE-RENE
SOURCE: Cepac Lawyer Marketing
