Macy's had a costly typo in one of its recent ads.
Because of a copy writing error, the department store accidentally put a $1,500 silver and gold necklace on sale for $47 and listed it as a "Super Buy," Dallas-based station WFAA reported.
That's a 97 percent discount.
The necklace quickly sold out at the local Macy's, the station reported.
A Dallas man, Robert Bernard, couldn't get his hands on a necklace in stores. But associates let him pay $47 for two necklaces and had them shipped to his house.
Bernard said he got a call a couple days later that the order had been cancelled.
When the station reached out to Macy's, a spokeswoman apologized to Bernard.
"For those customers who bought the necklace at the $47 price, they were fortunate," Macy's said. "For the gentleman you spoke with, he was not so fortunate."
The spokeswoman said she wasn't sure how many necklaces the retailer sold at the wrong price.
Here's the ad:
More From Business Insider
- Thousands Of Cribs Sold At JCPenney Are Being Recalled
- JCPenney Is Raising Prices So That It Can Mark Them Down
- JCPenney Loses Another High-Profile Marketing Executive
- Jewelry & Watches
- Robert Bernard