Nintendo shares rocketed up over 28% after announcing Mario is coming to iPhone

Apple Mario

(Apple)

Nintendo's resident mastermind Shigeru Miyamoto took the stage at Wednesday's Apple iPhone 7 launch event to make the surprise announcement of Super Mario Run — finally bringing Nintendo's flagship video game character to smartphones.

And Nintendo investors are loving it. When the markets closed, Nintendo shares were up 28.79% to $36.32. The market has long awaited Nintendo's entrance into smartphone gaming, as sales of the company's own console hardware have sagged.

And unlike the smash hit Pokémon Go, Nintendo actually developed Super Mario Run in-house, which should make investors feel even better. Earlier this year, when investors realized that Nintendo couldn't fully capitalize on the Pokémon Go phenomenon, shares in the company collapsed.

That said, Pokémon Go developer Niantic announced that the game is coming to the Apple Watch, making Nintendo look good by association.

Here's a chart of Nintendo's stock:

nintendo stock 2

(Yahoo Finance)

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