Norm Pearlstine to return to Time Inc to lead reorganization


Oct 31 (Reuters) - Norman Pearlstine is leaving Bloomberg LPto return to Time Inc in the newly created position of executivevice president and chief content officer as the magazinepublisher moves to split with Time Warner Inc.

The return of Pearlstine to Time Inc is a homecoming for theman who was the company's editor-in-chief from 1994 through2005.

Time Inc also announced on Thursday it hired AmericanExpress executive Lynne Biggar as its executive vicepresident of consumer marketing and former News Corp attorney Lawrence Jacobs as executive vice president and generalcounsel.

The publisher behind Sports Illustrated, People and Time, isundergoing a reorganization since Joe Ripp was appointed aschief executive officer in July.

Part of those changes include the structure of Time Inc'seditors, who will now report to the business head of each unitwith a dotted line into Pearlstine. Martha Nelson, who serves asTime Inc editor-in-chief, is leaving the company.

Pearlstine will have oversight of editorial policies and hewill seek new growth opportunities the titles across allplatforms.

For the last five years, Pearlstine served as the chiefcontent officer at Bloomberg and helped to expand the financialnews and information company's magazine, TV, radio and digitalproperties.

"Norm has been an invaluable advisor to me and our entireleadership team," Bloomberg CEO and president Daniel Doctoroffsaid in a statement, in which he thanked Pearlstine for hisservice.

It is unclear if Bloomberg will fill his role.

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