OCZ Storage Solutions Announces Partnership with Elkjøp Nordic AS

SAN JOSE, CA--(Marketwired - September 01, 2015) - OCZ Storage Solutions -- a Toshiba Group Company, today announced its new partnership with Elkjøp Nordic AS, the largest consumer electronics retailer in the Nordic countries, for the resale of OCZ products at its online and retail stores. OCZ SSDs will now be more readily available for end users in the local retail markets in the Nordics.

The Elkjøp store estate spans more than 250 stores across Norway, Sweden, Denmark, Finland, Iceland and the Faroe Islands (as well as www.elkjop.no, www.elgiganten.se, www.elgiganten.dk, www.gigantti.fi, www.elko.is, www.elding.fo) enabling a strong market potential for OCZ SSDs in a refined network of sales outlets. The stores provide a broad portfolio of consumer electronics, mobile devices, computers, laptops and PC components, including data storage devices.

"We are excited to bring OCZ SSDs into our product assortment, making them available to our customers throughout the Nordics," said Liam Fadaei, Nordic Buyer Computing for Elkjøp. "OCZ is a pioneer in the SSD space and as part of the Toshiba Group we see a long term strategic partnership unfold which will ensure that we can offer our customers the latest SSD products."

"We are delighted to announce the availability of our SSDs through Elkjøp," said Tobias Brinkmann, Vice President EMEA Sales & Global Marketing, OCZ Storage Solutions. "Elkjøp has a long history of being a leading provider of client storage products to a diverse customer base throughout the Nordic countries and we look forward to teaming up with Elkjøp to address the increasing demand for SSDs."

Elkjøp customers will benefit from having the option to buy an SSD suited to their needs, from an affordable HDD upgrade SSD to an enthusiast high-performance SSD. OCZ products are developed in-house, taking advantage of high quality Toshiba NAND flash, controller, firmware and software technology.

About Elkjøp Nordic AS
Elkjøp is one of Scandinavia's largest retailers of consumer electronics and household appliances, and had a turnover of NOK 29.8 billion in fiscal year 2014/15. The Group has retail operations in Norway, Sweden, Denmark, Finland, Iceland and the Faroe Islands. In Norway there consists of 96 large and small Elkjøp stores scattered from Kristiansand in the south to Alta in the north. Approximately half of the stores are owned and operated by franchisees, the rest of Elkjøp Norway AS. In addition to the familiar Elkjøp stores, the company also runs the 23 concept stores Elkjøp Phone House. These are situated at malls and downtown shopping streets throughout Norway, and offer small, portable products. Elkjøp was formed in 1962, originally as a collaboration between 33 volunteer traffickers. Then -- as now -- much of the success is due to a strong corporate culture. Today there are 2,500 employees in Norway geared towards a common goal: to provide our customers good value for their money, as well as an easy and pleasant shopping experience. Elkjøp Group is owned by the British Dixons Carphone -- one of Europe's largest consumer electronics retailers.

About OCZ Storage Solutions
OCZ Storage Solutions -- a Toshiba Group Company is a leading provider of high performance client and enterprise solid-state storage products and is a wholly-owned subsidiary of Toshiba Corporation. Offering a complete spectrum of solid-state drives (SSDs), OCZ Storage Solutions leverages proprietary technology to provide SSDs in a variety of form factors and interfaces to address a wide range of applications. Having developed firmware and controllers, virtualization, cache and acceleration software, and endurance extending and data reliability technologies, the Company delivers vertically integrated solutions enabling transformational approaches to how digital data is captured, stored, accessed, analyzed and leveraged by customers. More information is available at www.ocz.com.

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