Parametric Sound's directed sound product selected for Build-A-Bear Workshop

Parametric Sound (PAMT) announced that Build-A-Bear Workshop (BBW) will include the company's directed sound product in six newly designed stores that will be opened across the U.S. this year. HyperSound, or HSS, allows the retailer to simultaneously operate multiple interactive kiosks within the store, each playing its own specific audio message. This is made possible by HSS's unique ability to target specific listening areas.