The family chain tested the dessert at a number of Southern California locations in the spring, but discontinued it until cries for its return on social media grew to a loud roar, according to Nation's Restaurant News.
“It’s very rare when a new menu item that is being tested in a small number of restaurants goes viral to the degree this one did, but that’s exactly what happened with the new Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich,” Brad Haley, chief marketing officer for Carl’s Jr. parent CKE Restaurants Inc., told NRE.
Carl's Jr. and Pop-Tarts promoted the the ice cream sandwich at Comic-Con this week and continued to use social media to get the word out on the dessert's return.
The 320-calorie Pop-Tart dessert, is a deal, at just $1.49.
Here's how the treat was promoted at Comic-Con:
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