Procter & Gamble's Nioxin Continues to Boost Hair Care Range - Analyst Blog
The Procter & Gamble Company PG recently introduced the Advanced Thinning range from its brand, Nioxin. The new product not only addresses the problem of thinning hair but also helps in re-growth of hair.
P&G’s Nioxin has been providing solutions to prevent hair thinning for over two decades. It also provides trained stylists across the U.S. to help consumers with customized regimens.
The new range comprises a Hair Regrowth Treatment and complementary Advanced Thinning care products, which include a Scalp Optimizing Cleanser and Conditioner. The Hair Regrowth Treatment contains Minoxidil which has been approved by the Food and Drug Administration (FDA) and is clinically proven to aid hair re-growth in women and men.
P&G is known for its impressive product development capabilities and marketing prowess. In order to maintain its brand appeal, the company focuses on innovation and expansion of its product portfolio. The company believes that with consistent product innovation, supported by strong marketing and commercialization, it will deliver strong results over the long term.
These innovations often result in significant market share gains, provide competitive advantage, and also, at times, redefine their respective product categories. The company’s investments in innovation and go-to-market capabilities allow it to expand in more categories, geographies and channels.
Procter & Gamble carries a Zacks Rank #4 (Sell).
However, some better-ranked stocks in the consumer goods sector include The Clorox Company CLX, Monster Beverage Corp. MNST and Coca-Cola Amatil Ltd. CCLAY. While Monster Beverage sports a Zacks Rank #1 (Strong Buy), Coca-Cola Amatil and Clorox Company carry a Zacks Rank #2 (Buy).
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