DALLAS, TX--(Marketwired - Sep 16, 2013) - Independent agency network Project: WorldWide (www.project.com) and its shopper engagement agency, Shoptology (www.goshoptology.com), today announced the hire of Dino de León, who will serve as Executive Creative Director at Shoptology, effective immediately. In this new position for the agency, de León will report directly to Shoptology CEO, Charlie Anderson.
Launched in May 2013, Shoptology has made aggressive growth strides in the last few months; most recently integrating Mercury 11, a social media and marketing technology agency through acquisition.
"As we continue to build around where the shopper marketing space is headed, adding top talent is a priority for us," said Anderson. "Dino is an innovative, creative thinker that will no doubt add valuable experience to our team and our creative work."
de León joins Shoptology from TracyLocke, Dallas where he led creative teams as Executive Creative Director. Prior, he served as EVP, Creative Director at Catapult Marketing, where he honed his skills in the shopper marketing space, and earlier in his career founded the creative department at RAZOR (now Ansira) in Dallas as VP/Partner and Creative Director.
In his new role, de León will lead ideation, design and oversee the execution of programs for clients such as Pepsi Lipton Partnership, Golden Corral and Coty Fragrances. He will ultimately be responsible for the creative product of the agency; collaborating with clients, retailers and partner agencies to find creative and innovative ways to bring shopper insights to life with engaging ideas.
"Shoptology stood out to me for many reasons -- one being the focus on innovation in the shopper space and another being a part of an experienced core team within a larger, collaborative network of agencies," said de León. "I look forward to questioning, challenging and evolving the way shopper marketing is viewed in our industry. Breaking rules and carving out space for strategic and engaging ideas is what I love to do -- and Shoptology is the place to do it."
Over the course of his career, de León has been recognized with various industry awards, including the Addys, Reggies, W3 awards, Webbys, Hub Magazine Awards, Interactive Media Awards and OMMA Awards.
Shoptology is a next-generation shopper engagement agency, focused on driving breakthrough growth through shopper insights and activations. The agency delivers engagements that are welcome, magnetic and useful with smart, curious people asking better questions to develop more innovative solutions.
Shoptology has offices in Dallas, TX and Fayetteville, AR and is led by Charlie Anderson, an award-winning shopper marketing veteran. For more information please visit www.goshoptology.com.
Project: WorldWide is an independent, global network of wholly-owned agencies delivering engaging experiences that drive business results for clients. The network is comprised of engineers, craftsmen and artists creating marketing solutions that inspire people to participate and act. Project: WorldWide is employee-owned with more than 2,000 employees in 43 offices around the world. The agencies include George P. Johnson, ARGONAUT, Partners + Napier, Motive, Spinifex Group, JUXT, Affinitive, Shoptology, G7 Entertainment Marketing, School, and Raumtechnik, which span the experiential, creative, digital, social, mobile and retail sectors. For more information, please visit www.project.com.
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